Hi, I am Anh

With 12 years of experience as a Growth Hacker and Marketing Scrum Master, I graduated from RMIT University with a degree in Professional Communication in 2014. I have worked across multiple sectors, for example: IT (SaaS for B2C), education, tourism and hospitality, retail management, and healthcare, both for local (Vietnam) and international markets.

I am currently driving growth as a Digital Marketing Expert

Chat with me

Email

qaVu1993@gmail.com

Working Location

Nguyen Chi Thanh, Lang Ward, Hanoi

Qualification

Scrum.org Professional Scrum Master I badge

Professional Scrum Master I
(PSM I)

Scrum.org · June 2024

Earned in June 2024 (scored 85%) after diving deep into Agile frameworks. Applied it directly to marketing at AhaSlides, transforming how we built strategy around short sprints, a single backlog, and relentless post-cycle reviews.

Bachelor of Prof.
Communication

RMIT University · 2014

RMIT built my core mindset for marketing and communication. The English-taught curriculum embedded real-world standards, documentation frameworks, and fast-paced industry culture; a foundation that still powers my work today.

Arena Multimedia, in alliance with FPT Education

2D Graphic
Design

Arena Multimedia (FPT) · 2013

Grounded in visual design and Adobe Suite fundamentals. Bridged design and growth by personally creating ads, videos, and collateral, including 6 years driving both creative direction and advertising performance at Himawari Preschool.

Experience

Inbound (SEO) Marketing Specialist | Analytics & Data at ISC Education

ISC Education is a reputable study abroad consultancy. ISC Education provides comprehensive solutions and services for Vietnamese students to access top-tier education in the UK, Australia, and the US.
Duration: 2021 - Now

ROLE: INBOUND SEO
Scope of Work
- Content Research & Strategy: Conducted deep research on the study abroad market, user behavior, and industry trends to build an overall content strategy.
- SEO Content Production: Wrote and optimized over 800 in-depth on-page articles, including university, courses, scholarships, and student cities.
Achievements
- Traffic Growth: Achieved an average of 12,000 monthly users with an average ranking of 7.2 (as of June 2026).
- Organic Search Impact: Reached a milestone of 723,000 lifetime organic views, contributing 35% of the website’s total traffic.

ROLE: DATA SPECIALIST
Scope of Work
- Data Governance & Architecture: Set up and managed a strategic database system to manage data from education partners, Australian Government, and other related entities; standardized optimal data flows to maximize information retrieval.
- Performance & Growth Optimization: Enhanced the quality and accuracy of the student counseling process, directly increasing the number of successful study abroad enrollments.

Read the full story

Senior SEOer at AhaSlides

AhaSlides is a next-generation interactive online presentation platform. AhaSlides helps speakers connect directly with their audience through real-time interactive tools such as quizzes, live polls, word clouds, and Q&As.
Duration: 10/2021 - 5/2024

Scope of Work
- SEO Strategy & Performance: Built and optimized the search performance strategy, taking full responsibility for the organic traffic growth of the main domain (ahaslides.com) through On-page SEO, regular technical SEO audits, and UX/UI optimization.
- Partnership and Satellite: Managed and collaborated with strategic partners to build and expand a satellite website network, optimizing high-quality backlink structures and guest posts on major social media platforms.
- Performance & Budget Allocation: Regularly evaluated campaign effectiveness, managed and allocated the SEO budget, and ensured all team OKRs were met.

Achievements
- Organic Traffic Milestone: Reached an impressive milestone of ~4 million lifetime organic users, contributing ~80% of the website’s total global traffic.
- Monthly Organic Growth: Drove a massive increase in monthly organic traffic, growing from 200,000 to 3 million visits per month.
- Performance Metric Optimization: Maintained a high site-wide average click-through rate (CTR) of ~4.5% - 5% and optimized search engine visibility with an average ranking position of 9.8 - 10.1.

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Product Marketing Manager at MISA

MISA is a leading information technology enterprise in Vietnam focusing on B2B operation. MISA specializes in providing comprehensive digital transformation solutions in financial accounting and business management.
Duration: 2021

Scope of Work
- Brand Strategy Management: Took full responsibility for planning and managing brand awareness campaigns for the AMIS HRM human resource management software across core digital platforms (Google, social media, and online affiliate networks), strictly aligning with strategic KPIs from the Board of Directors.
- Performance Marketing & Growth Management: Directly executed and optimized multi-channel advertising campaigns (Google Ads, Facebook Ads) to capture and convert high-quality leads (Lead Generation), driving revenue growth for the company’s B2C/B2B software solution sectors.

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Product Marketing Supervisor at Language Link

Language Link is a reputable English education and training organization. Language Link provides a comprehensive system of courses for all ages and serves as an official representative for international standardized tests (TOEFL, TOEIC, etc.) in Vietnam.
Duration: 2020

Scope of Work
- Performance & Revenue Growth Campaigns: Planned and executed multi-platform Performance Marketing campaigns (Google, social media, and affiliate networks) to optimize conversion rates and meet revenue goals based on the organization’s strategic KPIs.
- Lead Generation via School Events: Led the organization of interactive on-site event series at targeted middle and high schools to attract and capture high-quality Marketing Qualified Leads (MQLs) for Language Link’s training programs.

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Full-time Senior Marketer at Swinburne University (Vietnam)

Swinburne Vietnam is a strategic international partnership program between FPT University and Swinburne University of Technology (Australia). Swinburne Vietnam provides international-standard programs and awards bachelor’s degrees equivalent to those issued in Australia.

Scope of Work
- Admissions Performance Marketing: Planned, executed, and optimized multi-channel digital advertising campaigns to drive and capture student admissions for the university’s very first cohorts.
- Brand & Event Activation Campaigns: Implemented digital communication and brand positioning activities for FPT-Swinburne through a series of on-site school events, including pre-event campaigns, throughout the 2019 admissions season.

Achievements
- First Cohort Enrollment Target: Successfully recruited 120 students (Sales Qualified Leads - SQLs) in the brand’s launch year.
- Campaign Performance Optimization: Maintained a stable average click-through rate (CTR) of ~1% and optimized cost-per-conversion efficiency (SQLs relative to total reach).

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Marketing Executive at Panasonic Vietnam

Panasonic Vietnam is a member company of the Panasonic Group (Japan), a leading global brand in manufacturing, trading, and providing an ecosystem of electronics, refrigeration, home appliances, and advanced technology solutions.

Scope of Work
- Product Category Promotion: Responsible for executing integrated communication campaigns to optimize brand awareness for the electronics and small domestic appliances categories at the subsidiary, Panasonic Sales Vietnam.
- Campaign Management & Operations: Served as a core team member in managing and running the 2018 Tet (Lunar New Year) campaign; set up and optimized communication channels to maximize brand reach based on the group’s strategic KPIs.

Junior Marketer at RnB Fitness

R&B Fitness World is a premium health and wellness provider. R&B offers a modern gym network and professional training programs to improve the quality of life for gym members.

Scope of Work
- Market Development (Lead Generation): Took primary responsibility for finding and optimizing potential client data to drive membership acquisition in the strategic Trung Hoa - Nhan Chinh area.
- Multi-Channel Campaign Operations: Executed integrated marketing and sales activities across both online and offline distribution channels; directly managed and optimized the campaign budget.

Achievements
- Revenue Milestones: Successfully drove revenue to reach 1 billion VND per month throughout Q3 (June, July, and August 2015).
- Cost Efficiency: Maintained strict control over operational performance within a maximum budget of 80 million VND per month, delivering an exceptional ROI.

SEO Consultant at PageFly

Technical SEO Consultation & Strategy: Responsible for advising on SEO strategy and training the Help Center team to implement core SEO principles consistently across all articles on the help.pagefly.io subdomain.
Performance Monitoring & Optimization: Periodically evaluated page structures and controlled on-page optimization quality to enhance domain authority and boost the search engine visibility of customer support documentation.
Duration: 9 months

Achievements
- Domain Authority Growth: Successfully increased the Domain Rating (DR) from DR 75 to DR 78.
- Keyword Coverage Expansion: Drove the total number of indexed keywords to an impressive milestone of over 12,900, maintaining a stable organic traffic volume of ~1.9K.

SEO Consultant at Varmeta

Varmeta is a technology brand focusing on the AI and Blockchain. Varmeta provides comprehensive digital solutions and breakthrough marketing strategies to help businesses optimize operational performance and reach international markets.

Scope of Work
- SEO Growth Strategy: Responsible for advising on and building the SEO architecture and overall data modeling for the SEO Content strategy; directly performed technical audits and established in-depth topic clustering to optimize brand visibility across digital environments.
- Conversion Optimization: Conducted deep research on multi-market target audiences and competitors; directed the SEO content production workflow based on user behavior to drive organic traffic and optimize conversion rates (CR) for the business.

Skills

01

Performance Ads

Performance Marketing Planning and Execution: Built strategic plans and executed multi-channel performance marketing activities to drive annual revenue and market share growth.
Analysis and ROI Optimization: Handled end-to-end implementation, in-depth reporting, and ROI optimization while strictly aligning with the company’s growth direction.

02 (Key strength)

Inbound & Organic Growth

Comprehensive SEO Strategy Execution: Implemented a full-scale, integrated SEO strategy covering everything from branding and content direction to technical SEO.
Traffic and Conversion Driving: Accelerated organic traffic growth and optimized conversion rates to directly drive business profitability.

03

HR and Leadership

Goal-Oriented Culture: Build and foster a work culture centered on clear objectives (KPIs/OKRs).
Operational Efficiency: Optimize organizational structure and streamline workflows to maximize team performance.
Talent Development: Simultaneously implement professional development programs to enhance the individual capabilities of each team member.

Agile - Project management platform

Search Engine Optimization

Wordpress - One of the largest CMS

Keyword Research Tool

Tool to analyse website and SEO audit

Creativity by Adobe Suite

UX/UI design and showcase by Figma

Video editing by CapCut

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Fun facts

Three small things that describe me better than my CV.

01

Driving is therapy

Drove 50k km in only one year, learned to drive in Hanoi’s Old Quarter, and passed my test because of a manual car with a pull-ring reverse lockout. Driving is therapy.